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Seatec Cover Image

SEATEC OUTFITTERS

246.5% Y-o-Y Increase in eCommerce Sales

Client

Seatec Outfitters

Services

#Paid media – Google & Meta

#Tracking & Reporting

#Email Automation

#Mobile Marketing

About Seatec Outfitters

Seatec Outfitters take immense pride in crafting and manufacturing the finest and most innovative American-made performance gear in the industry. Their products are born from the passion and dedication of real fishermen, developed and rigorously tested by those who understand the needs of fellow anglers

Performance Overview

REVENUE

246.5%

Increased revenue by 246.5% in Jan – August 2022 compared to 2021. Orange Carrot scaled up the business to multiple 6 figures in the span of 18 months.

Problem Faced

Seatec Outfitters faced a challenge in capturing and retaining user data from their website effectively. They sought a solution to comprehensively collect data from website visitors. The primary issue was the inability to gather data from users engaging with the website, requiring a holistic data collection approach.
They needed a specific tech stack and tools that enabled Seatec Outfitters to build a comprehensive database of website visitors, facilitating data-driven decision-making and improved marketing strategies. They approached Orange Carrot to address this issue.

CHALLENGE 1

The primary challenge was the inability to gather data from users engaging with the website, requiring a holistic data collection approach.

CHALLENGE 2

Client wanted detailed insights into how users interact with a website, help to identify bottlenecks, usability issues, and areas for improvement. They wanted to capture this data to make better marketing decisions.

CHALLENGE 3

The challenge was to efficiently manage customer relationships, automating marketing tasks, and personalizing interactions. They needed to enhance their marketing efforts, convert leads into customers, and maintain strong customer relationships, ultimately driving growth and improving the customer experience.

CHALLENGE 1

The primary challenge was the inability to gather data from users engaging with the website, requiring a holistic data collection approach.

CHALLENGE 2

Client wanted detailed insights into how users interact with a website, help to identify bottlenecks, usability issues, and areas for improvement. They wanted to capture this data to make better marketing decisions.

CHALLENGE 3

The challenge was to efficiently manage customer relationships, automating marketing tasks, and personalizing interactions. They needed to enhance their marketing efforts, convert leads into customers, and maintain strong customer relationships, ultimately driving growth and improving the customer experience.

Orange Carrot’s Solutions

Tracking Set up & Reporting

SMS-Strategy-by-Orange-Carrot

Mobile Strategy & Implementation

Google Ads Implementation &
Optimization

Email-automation-by-Orange-Carrot

Email Setup & Automation

facebook-ads

Facebook Ads Implementation & Optimization

How we achieved success

By acquiring new customers with ROAS, engaging the existing customers with email and SMS; and retargeting existing customers using paid media with testimonials and offers.

 

Result: scaled up the business to multiple 6 figures in the span of 18 months.

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