MINDSPA PSYCHIATRY

21.09% Increase in Patients after 6 Months

Client

MindSpa Psychiatry

Services

#CRM Setup & Management

#SEO & Local SEO

#Paid Media

#Tracking & Reporting

#Social Media

About MindSpa Psychiatry

MindSpa Psychiatry delivers personalized, compassionate mental health care through telemedicine for adults across Florida. This nurse-led practice offers psychiatric evaluations, therapy, and medication management for conditions like anxiety, depression, PTSD, and insomnia. With flexible insurance and self-pay options, they make expert care accessible to all. Appointments are available online or by phone.

Performance Overview

PATIENTS

21.09%

21.09% Increase in Patients after 6 Months

Problem Faced

MindSpa Psychiatry was growing steadily but lacked control over their digital presence. Their website and patient data were managed by a large corporate platform, limiting their visibility into performance and user behavior.

The lack of ownership over crucial digital assets and absence of a proper CRM made it difficult for the team to track leads, analyze patient acquisition efforts, or personalize communication strategies.

To increase patient flow and optimize operations, it became essential to implement a custom CRM system, reclaim website control, and establish a strategic digital marketing foundation.

CHALLENGE 1

MindSpa Psychiatry had no ownership over their data and digital assets. Without access to backend insights or analytics, they couldn’t make informed business or marketing decisions.

CHALLENGE 2

There was no central system to track or manage leads effectively. The absence of a CRM made it nearly impossible to follow up with inquiries or nurture potential patients systematically.

CHALLENGE 3

The practice wanted to increase patient volume but lacked a digital marketing strategy tailored to psychiatric services, local SEO, and competitive positioning in the mental health space.

Orange Carrot’s Solutions

Tracking Set up & Reporting

Search Engine Optimization

Google Business Profile Optimization

CRM Setup & Management

Branding & Social Media

Google Ads Implementation & Optimization

How we achieved success

We implemented a comprehensive digital strategy combining SEO, CRM setup, and social media marketing. We resolved critical data fragmentation issues by implementing a centralized CRM system, improving client management and follow-ups. Our targeted SEO drove a 778% increase in impressions and a 287% rise in clicks over 6 months, while improving average position from 30.1 to 14.9. We increased brand visibility and engagement through organic and paid social media. This integrated approach has significantly elevated MindSpa’s digital presence and operational efficiency.

Results achieved

SEO Performance - May 2024 To April 2025

MindSpa demonstrated impressive year-over-year growth, particularly in key engagement metrics.

Sessions increased by 23.85%, while engaged sessions jumped by a significant 44.83%, driving the engagement rate up to 49.54% (+16.94%). This indicates that not only are more users visiting the site, but a larger proportion are interacting meaningfully with the content. While events per session dropped by 10.7%, the overall event count still rose by 10.6%, indicating broader participation across more sessions—even if each session includes fewer actions.

Google Search Dominance

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