DX DIVERS Case Study by Orange Carrot

Dixie Divers - 20.98% Y-o-Y Increase in eCommerce Sales

Performance Overview - Revenue

May-Aug 2022 vs 2021
0 %

Increased revenue 20.98% in May – August 2022 compared with 2021. Since this is a seasonal business, we’re comparing it with the previous year.

About DX Divers

For over 25 years, DXDIVERS has been a go-to destination for aquatic enthusiasts in the South Florida community. As a family-friendly one-stop-shop, we offer a wide range of opportunities to create unforgettable memories underwater.

Problem Statement

DX Divers was looking for a way to more effectively track and manage their sales data. They needed a solution that would allow them to create unified reports that included information from both their offline and online stores. This would allow them to have a more complete picture of their sales and revenue.

The main challenge for DX Divers was finding a way to track and manage all of their different revenue sources. This included both the sales from their brick-and-mortar stores, as well as the sales from their online store. In order to create the unified reports that they needed, they would need to find a way to combine and unify this data.

Once they were able to unify their sales data, the next step would be to extract insights from the data. This would allow them to make informed business decisions based on the trends and patterns that they observed in their sales data. By using the insights from their unified reports, DX Divers would be able to make strategic decisions that would help them to grow and improve their business.

DX Divers is looking to expand its sales beyond Amazon & Walmart. As a result, the company is currently focused on implementing paid media campaigns and launching an online store to reach a wider audience and increase brand visibility. This was a major challenge for the company, as it requires significant investment and resources to successfully implement these strategies.

Challenge 1

The primary challenge is to track the users and sales between offline point-of-sale systems and online sales platforms, including marketplaces such as Amazon & Walmart. In addition, the implementation of call tracking will be used to assess the effectiveness of offline sales in the online environment.

Challenge 2

Client wanted to improve the performance of the Google My Business account to generate more foot traffic to the physical store and increase sign-ups for the diving classes.

Challenge 3

The challenge is to implement paid media to drive traffic to the online store and integrating data with the backend point-of-sale system.

Orange Carrot's Solutions

Orange Carrot Tracking Services

Tracking Setup & Reporting

Amazon Ads by Orange Carrot

Amazon Ads Setup & Optimization

Google Business Profile Service by Orange Carrot

Google Business Profile (formerly GMB) Optimization

SEO Services by Orange Carrot

Search Engine Optimization

Google Ads Services by Orange Carrot

Google Ads Implementation & Optimization

How We Achieved Success

By getting the results without being confined to one strategy. We created a halo effect that attracts consumers across all channels to tap into the new markets.

SEO Performance - March 2022 to August 2022​

The website had a drastic improvement in the search performance, with impressions increasing by 585% and clicks by 150% over a period of 6 months.

DX Divers SEO Performance Improvement by Orange Carrot

Google Business Profile (Maps) Performance - March 2022 to August 2022

The Google Map views for their local dive shop increased by 326% in the span of 6 months.

DX Divers GMB Performance Improvement by Orange Carrot

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