Yamahapart.com, an authorized dealer in the nation that has large inventory of OEM Yamaha parts and accessories, but did not invest in paid media strategies such as advertising or had any paid channels in place to expand their brand online.
Instead, they relied on organic growth through word-of-mouth and social media, from their existing customers.
This lack of a paid media strategy may have limited their ability to quickly and efficiently grow their online presence and acquire new customers.