YamahaPart Logo (1)

Yamahapart.com - Paid media implementation leads to 231.98% increase in the overall revenue

Performance Overview - Revenue

Apr-Dec 2022 Vs 2021
0 %

Paid media implementation leads to 231.98% increase in the overall revenue by at least $40k.

About Yamahapart.com

Yamahapart.com is the leading dealer of parts in the country. They offer a wide range of parts for various Yamaha models, and their customer service is top-notch.

Customers can easily order parts online or over the phone, and they can trust that they will receive high-quality, genuine Yamaha parts. Whether you need parts for your motorcycle, ATV, or watercraft, Yamahapart.com is the go-to source.

Problem Statement

Yamahapart.com, an authorized dealer in the nation that has large inventory of OEM Yamaha parts and accessories, but did not invest in paid media strategies such as advertising or had any paid channels in place to expand their brand online. 

Instead, they relied on organic growth through word-of-mouth and social media, from their existing customers.

This lack of a paid media strategy may have limited their ability to quickly and efficiently grow their online presence and acquire new customers.

Challenge 1

One of the main challenges is to keep track of users and sales that come from paid media sources. We need to create a dashboard to present the data and insights so that we can make data-driven business decisions to grow the brand.

Challenge 2

To ensure proper setup & utilization of Google Merchant Center and its feed. We wanted to drive traffic to the website through search results & mobile devices by adhering to Google’s policies.

Challenge 3

To strategize and implement the paid media campaigns by understanding brand’s demographics and psychographics.

Orange Carrot's Solutions

Orange Carrot Tracking Services

Tracking Setup & Reporting

Google Merchant Setup by Orange Carrot

Google Merchant Center Setup & Optimization

Google Ads Services by Orange Carrot

Google Ads Implementation & Optimization

How We Achieved Success

By implementing search & shopping campaigns on Google; and by continuously optimizing the shopping feed to generate a positive return on investment. We set up an interactive dashboard, giving them a clear, real-time view of all the information they need to make informed decisions.

Google Search Campaigns Performance - April To December 2022

The eCommerce revenue from paid campaigns contributed to 17.37% of the total revenue in Q2, Q3 & Q4 of 2022 compared to the previous period. 

Yamaha Part Paid Search Results

Assisted Conversions from Paid Search

The assisted conversions from paid search went from 0 to 2480; increasing the overall revenue by atleast $40k.

Assisted Conversions from Paid Search Yamahapart

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