Paid media implementation leads to 231.98% increase in the overall revenue by at least $40k.
Yamahapart.com is the leading dealer of parts in the country. They offer a wide range of parts for various Yamaha models, and their customer service is top-notch.
Customers can easily order parts online or over the phone, and they can trust that they will receive high-quality, genuine Yamaha parts. Whether you need parts for your motorcycle, ATV, or watercraft, Yamahapart.com is the go-to source.
Yamahapart.com, an authorized dealer in the nation that has large inventory of OEM Yamaha parts and accessories, but did not invest in paid media strategies such as advertising or had any paid channels in place to expand their brand online.
Instead, they relied on organic growth through word-of-mouth and social media, from their existing customers.
This lack of a paid media strategy may have limited their ability to quickly and efficiently grow their online presence and acquire new customers.
To ensure proper setup & utilization of Google Merchant Center and its feed. We wanted to drive traffic to the website through search results & mobile devices by adhering to Google’s policies.
To strategize and implement the paid media campaigns by understanding brand’s demographics and psychographics.
By implementing search & shopping campaigns on Google; and by continuously optimizing the shopping feed to generate a positive return on investment. We set up an interactive dashboard, giving them a clear, real-time view of all the information they need to make informed decisions.
The eCommerce revenue from paid campaigns contributed to 17.37% of the total revenue in Q2, Q3 & Q4 of 2022 compared to the previous period.
The assisted conversions from paid search went from 0 to 2480; increasing the overall revenue by atleast $40k.
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