Greetings from Orange Carrot, your trusted digital consulting agency! We’re back with another insightful analysis of the latest updates from Google Search News.
In their July 2023 episode, John Mueller shared some exciting developments across Core Web Vitals, Search Console, Search Labs, and more. Let’s delve into these updates!
Decoding Core Web Vitals
Google has recently shed light on the role of Core Web Vitals in their content ranking system. In a significant move, they’ve decided to drop mobile friendliness as a ranking factor, given the widespread adoption of mobile-friendly sites.
Consequently, the mobile usability report and the mobile-friendly testing tool in Search Console will be phased out by the end of the year.
Come March 2024, Google will introduce Interaction to Next Paint (INP) as a part of the Core Web Vitals, replacing First Input Delay (FID). We at Orange Carrot recommend using Search Console to prepare for these changes.
Remember, achieving a great page experience goes beyond just Core Web Vitals – a comprehensive approach is key.
Tailored Guidance for News Websites
Google has extended its guidance and best practices to news websites, following their previous focus on e-commerce websites. They’ve rolled out two informative videos on SEO best practices for news sites and optimal use of Search Console for these sites.
The Advent of Generative AI
Google has unveiled Search Labs, a platform to experiment with new products and ideas. One of the standout features of Search Labs is the Search Generative Experience (SGE), which leverages generative AI to enrich your searches with more information and context.
Search Console Enhancements
Google’s Search Console has seen several enhancements. An update to the rich results test now facilitates code editing, simplifying the process of testing your markup fixes. Search Console Insights has been extended to support users without Google Analytics. Additionally, the video indexing report now offers more granular information on video indexing issues.
Google has spotlighted several thought-provoking posts from the SEO community. Lily Ray explored the preparation for AI features in search engines, Jes Scholz delved into website crawling, and Bryan Casey evaluated the impact of reducing 80% of the marketing content from IBM’s website.
Google has updated their documentation with a new generic crawler, reorganized the Google crawlers page, and added the IP addresses used by these crawlers. The spam report has also been revamped, and Google has altered how they treat the top-level domain “.ai” in Google Search.
In conclusion, Google continues to innovate and enhance the search experience for users, providing invaluable resources for SEOs and site owners. As your digital consulting partner, Orange Carrot is committed to keeping you updated with these developments!
This blog post is inspired by the video “Core Web Vitals, Generative AI, and more! – Google Search News (July 2023)” by John Mueller. You can watch the full video here.