Podiatry practices are a booming industry, with millions of Americans suffering from foot and ankle issues. These consist of a range of problems, which is estimated to affect 30% of people over the age of 50.
Fortunately for patients, there are treatments available for many common foot conditions. And fortunately for podiatrists, there are a lot of marketing technologies aka MarTech platforms that help to maximize patient acquisition and retention.
Let’s start with the basics.
Digital Marketing for Podiatry Practices
Digital marketing is one of the most effective ways to grow your foot care practice. It allows you to reach new patients, engage existing ones and retain them for long. It can also help you to:
What is Patient Journey in Podiatry?
The patient journey is the process that patients go through from the moment they decide to seek out a podiatrist, until they return for their next appointment. The journey is influenced by a number of factors such as their needs and expectations, as well as how well you meet them (and more).
It’s important for you as a podiatrist to understand the patient journey because it gives you insight into how best to improve your practice’s marketing strategies. The three stages of this process are:
- Pre-Visit — what information do patients need before visiting?
- Visit — what should happen during visits?
- Post Visit — what happens after visits are over?
How to Maximize Patient Retention with Digital Marketing
The first step to increasing patient retention is focusing on the patient journey. You want to make sure that you’re connecting with your patients at all stages of their care and making them feel valued. This can be done through email marketing, which is one of the most effective ways to reach out and stay in touch with existing clients.
Another thing you can do is use a digital marketing platform to automate lead generation and reporting so that you don’t have to spend time manually entering data into spreadsheets or other tools every day.
This will allow for more flexibility in scheduling appointments, as well as tracking how many leads come from each source (Facebook vs Google ads) so that when it comes time for budgeting next year, there’s no guesswork involved!
Social media platforms such as Facebook also play an important role here–they help build brand awareness while simultaneously converting leads into customers by offering discounts or other incentives on medical bills.
Getting the Results Using MarTech Stacks
Now that you understand the nitty-gritty of the podiatry marketing practices, how can you implement and achieve the desired results through all the above mentioned marketing channels?
By developing digital systems that use state-of-the-art MarTech platforms.
Developing digital systems using marketing tech stacks can play a crucial role in patient retention strategies for podiatry practices. The benefits include: