Team building
While working at one of the leading digital agencies in Boca Raton, Austin got the opportunity to create and spearhead a new department solely focused on digital advertising through paid media. This is where he met Rakesh who was towards the end of his graduate studies, and brought him onto the team to work hand-in-hand. Austin & Rakesh went on to build one of the most dynamically advanced media buying teams in the industry; managing advertising spends in millions of dollars. Not only did they master the art of buying digital media, but also all aspects of the digital marketing ecosystem.
From marketing tech, tracking, to business metrics and analysis, they became experts in understanding all things digital. They quickly understood the full journey a user took from an impression, to click, to lead, to customer. With the vast experience of being able to work on many different accounts, they were able to create success in many different business verticals.