The way people are choosing a doctor for consultation has completely changed. It no longer begins with a friend’s recommendation or a trip to the closest hospital. They’re doing a thorough online search. Before calling a clinic, people search for “best orthopedist near me” or “gynecologist for pregnancy care” and read Google Map reviews.
That first online encounter with a practice makes all the difference for doctors and hospitals. It influences reputation, trust, and even the number of appointments. Orange Carrot Media can help with that. With strategy, experience, and quantifiable outcomes, we help medical practitioners in transforming their online presence into genuine patient relationships.
Fill Out The Form Below
We offer marketing services to every department of medicine in India. Whether it is:
Our digital marketing services help all specialty practitioners to acquire patients. Our innovative web practices are made to draw attention to your areas of expertise, produce measurable outcomes, and establish your credibility in your local area. Trusted doctors nearby, diagnostic facilities, and multi-specialty hospitals are typically preferred by locals.
That’s the shift in patient behavior today. We are a trusted digital marketing partner for all doctors who work with us to enhance their web presence. We make sure that every service, from sophisticated imaging to blood tests, appears consistently wherever patients are looking in your area.
Ready to grow your medical practice?
01
For most patients in India, the journey starts with a local search. When someone types or speaks “orthopedic doctor near me” or “gynecologist in [city]”, Google Maps is the first point of contact. A well-optimized Google Business Profile helps clinics show up at that exact moment with correct location, contact number, timings and services.
We optimize Google Maps profiles around how people search in India. Categories, services and specialties are mapped precisely so that Google understands the relationship between a doctor, their speciality, practice and the location(s) they serve. Other things we take care of are: clinic exterior and interior photos, staff photos, treatment images, before-after shots and regular posts. All these elements keep your profile active and relevant.
Our SEO team also maintains NAP consistency, citations accuracy and acquires local backlinks to increase the practice’s local presence and authority. The goal is simple: when someone nearby searches for your specialty, your clinic should show up with complete trust signals that they book the appointment with you 100%.
02
Voice queries are now common in households where users ask Google for help in the local language along with English language. People say things like “nearby dental hospital open now” or “local pediatrician for baby fever” in the local mother tongue as well. We optimize your website and Google maps to match this spoken intent. By combining conversational phrasing with medical relevance, search engines easily interpret and serve your profile when users are searching live.
03
Advertising for doctors in India requires more than boosting visibility. It needs knowledge, patient intent understanding and most importantly compliance with Medical Council of India policies. Our paid campaigns combine Google Ads, Meta Ads, and YouTube discovery formats to reach people when they are actively researching about a condition, comparing treatment options, or looking for nearby specialists.
All the PPC Campaigns are created to align with where the patient stands in their decision journey. The bottomline goal is to increase monthly patients intake and reduce cost per acquisition in the span of 3-6 months.
04
A hospital or clinic website is more than a digital brochure. It is often the patient’s first interaction with a doctor and creates the perception of trust. Every design choice, right from the hero headline to the appointment form, influences whether a visitor feels confident enough to book a consultation with you or not.
We design and develop such medical websites that reflect your years of experience and authority in your specialization. Each page is structured based on the conditions, treatments, departments, and doctor profiles so that search engines and LLMs (like ChatGPT, Google Gemini, Perplexity etc) can clearly understand the site’s relevance.
We also take care of site speed, and mobile responsiveness to make the experience seamless for users across India’s devices and internet speeds. Our end goal is to capture 100% of the visitors to the marketing funnel. The overall result is a website that educates and converts, while maintaining good UI-UX patients and search engines.
O5
Patient communications now happen in real time. No more long waiting hours. A potential patient might click a Google ad, send a WhatsApp message, and follow up with a phone call; all within minutes. We manage these touchpoints efficiently to convert those enquiries into confirmed appointments.
We integrate calls, WhatsApp chats, and EHR entries so that every enquiry is tracked from the first click to the consultation. Call tracking is also set up for paid campaigns to identify which campaign or keyword generated the lead. Other features we provide like WhatsApp automation with AI to give instant responses, send appointment reminders, and help to collect post-visit feedback.
For hospitals with multiple departments, our CRM and EHR workflows route leads to the right department. This full data visibility allows front-desk teams to act faster and management teams to track performance accurately. When every enquiry is responded to, and followed through, medical practices can grow faster.
06
Before booking, people check reviews, star ratings, and notice how clinics respond to patient feedback. Users are very smart today to call out fake reviews too. A single unanswered review can influence dozens of potential appointments. Managing this digital perception is now as important as having the clinical experience itself.
We help doctors and hospitals maintain consistent, credible online Google Business Profiles. Each review is checked, acknowledged, and responded to with professional behavior.
Part of this process is to post clinic photos, doctor headshots, and verified qualifications to increase trust signals that align with what patients want to see when choosing a doctor, clinic or hospital nearby. Keeping all this in mind, we ensure that your online presence reflects the same quality of care you deliver inside your clinic.
07
People today look for clarity before commitment. They read, watch videos, and compare multiple doctors before finalizing which one to visit. In such a competitive Indian healthcare market, authentic and educational content increases trust in the doctor; even if they don’t need a treatment yet.
Each article, service page, or blog post is written to explain treatments, answer common patient questions, and highlight doctor expertise in a way search engines can understand and patients can trust. Content we write is also medically accurate, written in plain language, and validated by real doctors to strengthen E-A-T signals. No content goes live without the doctor’s review & approval.
Videos increase that trust. We create short doctor explainers, patient testimonials, and facility walkthroughs that bring transparency to your practice. These videos are optimized for YouTube, Instagram, Facebook and your website to increase engagement and discovery. Whether a psychiatrist in Bengaluru explaining mental health care or a physiotherapist in Hyderabad demonstrating exercises, each video adds a layer of credibility that drives higher conversions and stronger recall. All these elements improve your clinic’s brand presence in the long-run.
08
We track every enquiry, click, and call from Google search, Google Ads, Meta campaigns, website forms, and WhatsApp chats to a single tracking system. GA4 and CRM integrations record each touchpoint, showing which keywords or campaigns drive real appointments. This data helps refine targeting, adjust budgets, and identify which departments or procedures generate the best ROI. And also concentrate on those services that you need more patients for.
Attribution models are customized for the healthcare journey where patients often research across multiple sessions before booking. This is a very advanced tracking setup that we excel at, in Orange Carrot Media. By measuring assisted conversions, first-touch points, and final lead actions, we provide a full view of overall marketing performance rather than isolated metrics. With continuous tracking and cost control, every rupee spent contributes directly to patient growth and marketing efficiency.
Healthcare advertising in India operates under strict guidelines that protect patient privacy. The crackdown by the government of India on unlawful and unethical ads is real; and we take it very seriously at Orange Carrot Media. For clinics and hospitals in India, following these rules is important for long-term visibility.
Our paid campaigns are designed to align with the Medical Council of India’s communication standards and the advertising policies of Google and Meta. We avoid sensitive or misleading phrases, maintain transparency in treatment descriptions, and ensure that all the claims are factual and verifiable.
We also monitor content (both SEO and PPC) for triggers that can lead to ad disapproval or account restrictions. Creatives are handled carefully to comply with all platforms’ norms while still engaging with the audiences. Consent is documented for every testimonial, image, and video we publish. We blur patient faces in most of the testimonial videos to maintain their privacy.
Orange Carrot Media works with doctors, clinics, and hospitals across every major medical cluster in India. Our team delivers localized marketing support that reflects how patients search within their own neighborhoods. From premium healthcare hubs in Hyderabad, Vijayawada, Visakhapatnam, Vizag, Guntur, Bangalore/Bengaluru, Mysore/Mysuru, Mangalore, Chennai, Coimbatore, Thiruvananthapuram, Kochi and Calicut. We ensure your practice is visible and trusted in the areas that matter most to your patients.
Our expertise is in a wide range of medical specialties including cardiology, orthopedics, gynecology, dermatology, pediatrics, dentistry, physiotherapy, and diagnostics.
Don’t see your speciality here? No problem. We serve all medical practitioners.
Fill Out The Form Below
Connect with us for a customized plan for your practice, clinic or nursing home or super specialty hospitals. Connect with us to build a customized marketing plan designed to strengthen your presence and grow patient volume across India.
Download FREE Podiatry Marketing Plan Template