87% Patient Growth in NYC, Y-o-Y through SEO, Local Search, and Content-Led Growth
Client
Pro Foot Doctors
Services
#SEO
#Local SEO
#Content Marketing
#Digital Strategy
#Tracking & Reporting
Pro Foot Doctors is a New York podiatry practice led by Dr. David Gordon, with two offices serving Manhattan and Far Rockaway. With decades of clinical experience and advanced treatments ranging from laser therapy for toenail fungus to shockwave therapy for chronic heel pain, the practice needed a digital partner who could match the caliber of care they deliver in-office.
87% Increase in New Patient Leads Year-Over-Year
When Pro Foot Doctors came to Orange Carrot Media in December 2023, the practice had two strong locations and a clinical reputation to match, but their digital footprint was not pulling its weight.
The website was generating limited organic traffic, the Google Business Profiles for both offices were under-optimized, and there was no clear way to track which marketing efforts were actually driving phone calls and appointments.
Dr. Gordon knew patients were finding him, but he could not see how, where they were dropping off, or what to invest in next.
Limited search visibility. The site ranked for fewer than 100 unique queries and was nearly invisible for high-value local terms like “foot doctor near me,” “podiatrist Manhattan,” and “podiatrist Far Rockaway.”
No conversion tracking. Without CallRail and proper GA4 events in place, the practice could not connect website visits to phone calls, form fills, or new patient appointments.
Two locations competing for attention. Manhattan and Far Rockaway needed independent local SEO strategies, but both Google Business Profiles were stale, and content was not segmented by service area.
We built a full-funnel SEO and content engine for Pro Foot Doctors, grounded in a patient-first strategy and clear performance visibility. By strengthening search presence, expanding high-intent content across key locations, and improving the site’s structure and local authority, we made it easier for patients to discover and choose the practice. This resulted into consistent increases in patient engagement and measurable growth in appointment volume.
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