In Google Analytics 4 (GA4), cross-device tracking is a feature that allows you to track a user’s interactions with your website or app across multiple devices. Its important for a number of reasons.
Google’s BigQuery integrates with Google Analytics 4 (GA4), to provide users with a powerful tool for analyzing and understanding their website and app data.
Contrast to traditional Google Analytics, which is based on pageviews and tracks users based on the pages they visit, GA4 is focused only on Events. But why?
Google Analytics 4 (GA4) is the latest version of Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic.
There are several benefits to integrating Google Analytics 4 (GA4) with Google Looker Studio. You can create custom reports using GA4 data, and much more.
With Universal Analytics sunsetting in July 2023, are the companies really ready for the switch to GA4? Here’s why we think they should.
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